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Overdeliver

free download ✓ eBook or Kindle ePUB é Brian Kurtz

Of your marketing accountableThat's what this book is all aboutIn the world of direct marketing Brian Kurtz has seen it all and done it all over almost four decades And he lives by the philosophy Those who did it have a responsibility to teach it Here's a small sample of what you'll learn The 4 Pillars of Being Extraordinary The 5 Principles of why Original Source matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium online and offline Why customer service and fulfillment are marketing functions Th. An excellent overview of direct response marketing principles and stories I especially

summary Overdeliver

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state of the art strategies tactics and channels of today Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationshipsMarketing isn't everything according to Brian KurtzIt's the only thingIf you have a vision or a mission in life why not share it with millions instead of dozensAnd while you are sharing it with as many people as possible and creating maximum impact why not measure everything and make all. I bought the Kindle version and was gifted the hard copy which is now so dog eared it

free download ✓ eBook or Kindle ePUB é Brian Kurtz

At the most important capital you own has nothing to do with money And much Whether you're new to marketing or a seasoned pro this book gives you a crystal clear road map to grow your business make money maximize your impact in your market and love what you're doing while you're doing it Kurtz takes you inside the craft to help you use all the tools at your disposal from the intricate relationship between lists offers and copy to continuity and creating lifetime value to the critical importance of multichannel marketing and so you can succeed wildly exceed all your expectations and overdeliver every time. Brian is a living legendI looked forward to reading this book from the moment I heard

  • Hardcover
  • 312
  • Overdeliver
  • Brian Kurtz
  • en
  • 01 June 2019
  • 9781401956752